What's the story behind the packaging?

It all serves a purpose! The tray presents the drops in a fun and engaging way and also gives each drop a protective dome which helps to lock in water - keeping the drops extra fresh. The white carton makes the colours pop and makes it easy to share Jelly Drops, just like any other sweet box!

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Snackpots use over 50% less packaging, as well as replacing much of the plastic with cardboard, making them more eco-friendly and easier to recycle. The pot itself is also designed to fit in the palm of your hand and allow each drop to be easily selected, helpful for those who struggled with using our original tray.

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